ShinobiControls and the Apps World Experience Part Two

Written by Jesse Beaumont

San Francisco played host to Apps World North America 2013 two weeks ago, a show focused on the mobile technology world.  The conference combined a wide range of mobile related tech talks, panels, discussions, presentations and exhibitors from mobile middleware companies, to app development shops to mobile monetization platforms – and, of course, ShinobiControls where we debuted ShinobiEssentials!  




Not content with just exhibiting, ShinobiControls’ very own Colin Eberhardt took part in a panel discussion titled “Developing for the enterprise app market”.  It was a really interesting discussion and as you can see, Colin made sure to cut through the jargon to make his points clear.  A number of people visited our stand following the panel to find out more, so he must have made a good impression!




We love going to these events because it gives us a chance, not only to get our brand out there, but also to meet real people with real needs and find out what they are doing.  The bottom line is that software is about solving problems and making things easier and that’s what we’re in the business of doing at ShinobiControls so it’s crucial for us to understand what problems need solving! Of course, it’s also a great feeling when people come up to the stand and “Oooh” and “Ahhh” at our demonstration apps, like ShinobiPlay!

Play 1St Image

The show was a great success for us because it allowed us to connect with so many of you and find out how to improve our offering.  For me there were two big take home messages:

  1. The HTML5 bubble is starting to burst.  I spoke to a lot of people who were lamenting the failure of HTML5 to deliver on its promise (Facebook isn’t the only one, that’s for sure).  It simply still enforces too many compromises in a lot of situations and the developer experience is too immature.  Don’t get me wrong, there are scenarios and use cases where HTML5 makes sense, but it’s not the silver bullet everyone was hoping for.  For now, if you want to give your users the very best experience, go native – that seemed to be the take home message, and one which I for one fully endorse!
  2. Android is very much shifting into the field of vision of the enterprise.  While iOS still dominates the market share in the enterprise environment (i.e. tablets) the growth of Android is not going unnoticed and lots of developers are starting to think about deploying to both platforms.  I guess it’s a good thing we’re already looking in that direction, huh?


Finally, I wanted to extend a big thank you to all of you who came to visit us at our stand and to those that entered our competition to win a ShinobiSuite licence, it was really great to meet you. Our lucky winner was Yariv Nissim, who had this to say about his prize:

“I visited your display at Apps World and had a very interesting conversation with the person presenting, who had deep technical knowledge about this product. When I left I wished I could get my hands on this great Suite which i have done so i couldn’t be happier!”




If you saw us for the first time and wanted to experience our ShinobiControls products first hand as a developer, go ahead and grab a free 30 day trial, and please do get in touch if you have any questions!

All the best,