Announcements dominated the news last week. Google and Microsoft all had things to say. In this post, we’ll look to summarize them for you and provide our own analysis.
The building battle for the enterprise
As Microsoft rounds out its portfolio of tech with the Surface Book, and Apple get closer to placing the iPad Pro on the shelves, we see two of the biggest players in hardware set out their imminent assaults on the enterprise market.
Microsoft are now offering a laptop, tablet, phone and band that all integrate with their widely used Windows platform and Office service. Is this the complete portfolio that will be enough to tempt those IT departments wary of jumping wholesale into tablet only computing? Apple have come the other way into this, with a very strong laptop behind them in the MacBook Pro, they’ve brought out the business tablet. Supporting this for them is the App Store, an immensely powerful tool in fighting the Windows norm.
There won’t be one single, clear winner here. Something we can be certain of, however, is the business world will have very different looking desktops in a few years time and it’s long overdue.
Android Marshmallow Out Now – Well kinda’
Wednesday saw the “release” of Android Marshmallow with some exciting new features, and smaller improvements. I do however hesitate when saying release. For the majority of users it’s not available until Samsung and HTC have had time to add their bloatware, and that is yet to be announced.
For consumers this bizarre method of semi-releasing updates causes confusion more than anything else. The web is peppered with articles that aim to aid consumers and second guess when manufactures will release Marshmallow to their users but the BIG issue is that consumers don’t actually know when they will be able to update their devices.
For enterprise, this just causes more unneeded headaches. Having multiple manufactures, all with a different release date, results in an IT department not being able to roll-out updates until every manufacture has finished. The market is hotting up. Apple have announced partnerships and specific devices, and Microsoft has done something similar. Google are no different, and have firmly set their sights on the $1.6 trillion dollar enterprise market, but without working closer with manufactures and changing this outdated update delivery model, success within this market is likely to be limited.
Good Microsoft Hardware is Good for Everyone
Is it a tablet with a notebook attached, a notebook that becomes a tablet or something else entirely? With an innovative design and Macbook beating specs, Microsoft’s Surface Book has caught most of the headlines this week. Looking to supplant the Macbook as the weapon of choice for techy business professionals, Microsoft has flexed its Enterprise chops and first impressions suggest it’s created an interesting productivity chimera with the power to do the fun stuff too. Windows 10 handles its turn at touch screen mobile better than previous Windows efforts, but comparisons with the iPad Pro may be premature. Convergence may be the future, but using a stylus to draw on a laptop screen doesn’t sit right with me. Maybe it’s just me?
The star of the show is the Microsoft Band, the first piece of hardware that Microsoft have truly aced in quite a while. Fixing all the problems of the previous version – it’s sleek, desirable and looks like a modern wearable – adds a great deal to the impressive functionality and supporting device software. Microsoft are winning the wrist.
Continuum could be awesome. Like really, really awesome. If it works as we hope it might. An iPhone that becomes a full blown OSX device when connected to a display is still my personal holy grail of mobile.